World Cup North America
"How's it Going?"
Well… the News is Mixed
North American press coverage of FIFA WC 26 has been uneven.
What is the solution for this bad press → Khaby
One post from Khaby will get more likes than literally hundreds of influencers
Khaby Lame already outperforms people and institutions with 2x Instagram following in a fraction of the time, before getting out of bed.
Global Good Guy Brand
He's called the universal exasperated everyman, which according to the media is the group feeling the most left out of this year's World Cup.
Why Khaby Specifically for the World Cup
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What will he do?
City Specific Activations ( Which FIFA's Content Team is Already Making) that can be cut into 1000's of pieces of media to be repurposed for digital and broadcasting for billions of views.
No speaking needed to reach billions of people
"What if we don't have the money?"
Well... you do.
When you compare the revenue targets & marketing budget to what it would cost to hire Khaby... it only costs a fraction of a penny to give millions of fans what they want.
Will this work?
It did with the Olympics.
How Much did that cost?
How much will this cost?
Well… Khaby per Post Rate is 750k but we don't want to charge FIFA that
Below is how we can give FIFA and the fans the most content, views, and ticket sales, for a heavily discounted daily price
Khaby World Cup World Tour.
Regional pricing, route categories, and billing structure for the North American World Cup creator tour across Mexico, the United States, and Canada.
Sixteen cities, six regions.
The full activation footprint covers every North American host region across the three countries.
Click on the city to add or remove it from the activation.
| Region | Cities | Per City | Total |
|---|---|---|---|
| 3 / 3 | €500,000 | €1,500,000 | |
| 1 / 1 | €440,000 | €440,000 | |
| 1 / 1 | €410,000 | €410,000 | |
| 3 / 3 | €390,000 | €1,170,000 | |
| 3 / 3 | €370,000 | €1,110,000 | |
| 2 / 2 | €360,000 | €720,000 | |
| 3 / 3 | €350,000 | €1,050,000 | |
| Total | 16 / 16 | — | €6,400,000 |
Six Regions
Each cluster carries its own rate based on geography, complexity, and routing efficiency.
Asymmetrical Complexity
Pricing is structured by region because each market carries a different burden. The more complex the city is to reach and coordinate, the higher the city rate. The more efficiently cities route together, the lower the city rate.
International Complexity
Mexico and Canada are more expensive because they require cross border travel, customs coordination, and added schedule protection. The U.S. cities lose this premium and price below.
Routing Efficiency
The Northeast is priced lowest because New York/New Jersey, Philadelphia, and Boston route as the tightest cluster in the tour. Vancouver is priced higher because it is hard to integrate into the broader route.
Asset Utility
Each appearance is not only a day of event. It creates reusable assets for digital distribution, paid media, host city promotion, recap content, and broadcast advertisements. That utility is held flat across cities and does not change the rate up or down.
How each rate is worked down from the benchmark.
Every region starts at the €500,000 daily benchmark. Deductions are applied for each factor that reduces execution burden. Mexico stays at parity. The rest scale down to a final city rate.
Each city is billed as one.
Each city activation covers up to three days on the ground depending on the creative ethos selected. A run and gun content ethos may resolve in a single primary shoot day. A more produced broadcast or sponsor led ethos may require two to three days for advance arrival, schedule protection, location timing, and supporting capture. The city rate does not change within that window unless additional scope is added.
- A second public event
- A separate sponsor appearance
- Additional distinct shoot days beyond the three day activation window
- Additional deliverables
- Broadcast specific production requirements
- Expanded usage rights beyond the original agreement
Each city is billed as a one city activation unit covering up to three days on the ground. The exact day count within that window depends on the creative ethos selected for the city. That presence does not change the city rate unless the scope expands beyond the agreed activation package.
The activation does not require all 16 cities.
For the campaign to function as a true World Cup event, the appearance count needs to clear a minimum threshold that depends on the country mix.
Minimum appearances if the route touches Mexico, Canada, and the United States.
Minimum appearances if the route stays primarily in the United States.
Minimum appearances if the route includes Canada but does not include all three countries.
Five route models.
Each route is structured around its country mix and minimum appearance threshold. Per-city rates lift from the published full-tour benchmark by the same volume-compression curve used in the calculator above, because every route below ships with fewer than 16 cities.
Three Country Route
| Mexico City | €579,997 from €500,000 |
| Dallas | €429,198 from €370,000 |
| Kansas City | €429,198 from €370,000 |
| Toronto | €475,598 from €410,000 |
| New York / New Jersey | €405,998 from €350,000 |
| Per city subtotal | €2,000,000 |
| Volume premium (5/16, +16.0%) | +€319,989 |
| Total | €2,319,989 |
U.S. Only Route: 6 Stops
| Dallas | €424,591 from €370,000 |
| Kansas City | €424,591 from €370,000 |
| Atlanta or Miami | €413,116 from €360,000 |
| New York / New Jersey | €401,640 from €350,000 |
| Philadelphia | €401,640 from €350,000 |
| Boston | €401,640 from €350,000 |
| Per city subtotal | €2,150,000 |
| Volume premium (6/16, +14.8%) | +€317,219 |
| Total | €2,467,219 |
U.S. Only Route: 7 Stops
| Dallas | €419,915 from €370,000 |
| Kansas City | €419,915 from €370,000 |
| Atlanta | €408,566 from €360,000 |
| Miami | €408,566 from €360,000 |
| New York / New Jersey | €397,217 from €350,000 |
| Philadelphia | €397,217 from €350,000 |
| Boston | €397,217 from €350,000 |
| Per city subtotal | €2,510,000 |
| Volume premium (7/16, +13.5%) | +€338,611 |
| Total | €2,848,611 |
Canada Route with Mexico City
| Mexico City | €573,772 from €500,000 |
| Kansas City | €424,591 from €370,000 |
| Toronto | €470,493 from €410,000 |
| New York / New Jersey | €401,640 from €350,000 |
| Philadelphia | €401,640 from €350,000 |
| Boston | €401,640 from €350,000 |
| Per city subtotal | €2,330,000 |
| Volume premium (6/16, +14.8%) | +€343,777 |
| Total | €2,673,777 |
Canada Route with Dallas
| Dallas | €424,591 from €370,000 |
| Kansas City | €424,591 from €370,000 |
| Toronto | €470,493 from €410,000 |
| New York / New Jersey | €401,640 from €350,000 |
| Philadelphia | €401,640 from €350,000 |
| Boston | €401,640 from €350,000 |
| Per city subtotal | €2,200,000 |
| Volume premium (6/16, +14.8%) | +€324,596 |
| Total | €2,524,596 |